If you want to keep your lips silky soft, it’s best to apply lip balm after you get out of the shower to lock in extra moisture.

While five times a day is a good starting point for the average lip balm user, certain groups of people may need to use it more often. For instance, if you live in a place with extreme heat, cold, or wind (or all three), the weather may require you to reapply your lip balm to keep your lips smooth and hydrated.